GRIPS CUSTOMERS & RESEARCH PARTNERS
Dura Heat generated significant in-store revenue concentrated among three major retailers during the first half of 2026, according to data from Grips Intelligence, with Amazon dominating at 61.5% share, followed by Lowe's at 21.6% and The Home Depot at 16.5% from January through June. The brand faced severe headwinds during the Q2-Q3 transition, experiencing a stark 52.1% monthly revenue drop and a cumulative 57.1% decline since the beginning of the year, with average product pricing falling 30.1% month-over-month and 20.4% overall. Despite the deteriorating performance trajectory, Dura Heat maintains substantial market penetration across the category's leading online retail channels. The brand's average price point of $54.50 suggests positioning in the mid-to-premium heating solutions segment, though current pricing pressures indicate significant competitive intensity or demand softness in the market.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 57% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 20% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for Dura Heat on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Dura Heat.
BY REVENUE
Dura Heat sells 89% online and 11% offline. Online runs through 3 channels; offline through 2. Online share has moved from 89% in Feb to 75% in Jun.
Online
89%
11%
Offline
Online channels
89%
Offline channels
11%
BY REVIEW COUNT
Across 44K ratings on 3 channels, Dura Heat averages 4.4★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.4
/ 5
From 44K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
Get access to full product performance analysis
