GRIPS CUSTOMERS & RESEARCH PARTNERS
Dura Heat, owned by private company World Marketing of America, Inc., is experiencing significant volatility in its in-store performance from January through August 2026, according to data from Grips Intelligence. The brand's revenue has contracted 63.2% overall during the period, with average product pricing declining 33.0% to $44.98. Amazon dominates the channel mix with 55.5% revenue share, followed closely by Lowe's at 42.4%, while Home Depot captures just 2.0%. Most recent monthly data shows a 49.5% revenue drop and 30.4% price decrease, signaling intensifying competitive or demand pressures in the category.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 63% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 33% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Dura Heat on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for Dura Heat.
BY REVENUE
Dura Heat sells 79% online and 21% offline. Online runs through 3 channels; offline through 1.
Online
79%
21%
Offline
Online channels
79%
Offline channels
21%
BY REVIEW COUNT
Across 27K ratings on 3 channels, Dura Heat averages 4.4★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.4
/ 5
From 27K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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