GRIPS CUSTOMERS & RESEARCH PARTNERS
According to data from Grips Intelligence covering January 1 to June 30, 2026, Door Armor's in-store market performance shows strong channel concentration with Amazon commanding 58.9% of revenue share, while Lowe's and Menards each captured approximately 20% during the first half of 2026. The brand's average product price reached $93.22, reflecting a modest 1.0% increase across the tracked period from April to June 2026. Despite slight revenue headwinds with a 0.4% decline in the most recent month, the brand maintained pricing momentum with average prices climbing 2.7% in that same period. This pricing stability amid flat sales volume suggests Door Armor's offline retail positioning continues to resonate in the competitive door security hardware market.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 0% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 1% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for Door Armor on Lowe's.
REVENUE SHARE
Revenue distribution across tracked channels for Door Armor.
BY REVENUE
Door Armor sells 63% online and 37% offline. Online runs through 2 channels; offline through 2.
Online
63%
37%
Offline
Online channels
63%
Offline channels
37%
BY REVIEW COUNT
Across 31K ratings on 3 channels, Door Armor averages 4.5★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.5
/ 5
From 31K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
Get access to full product performance analysis
