GRIPS CUSTOMERS & RESEARCH PARTNERS
Digipower, a brand of Mizco International Inc., generated 100% of its in-store revenue through Best Buy during the first eight months of 2026, according to Grips Intelligence data. The brand's average product price remained stable at approximately $51.88, with pricing declining just 1.9% month-over-month in the most recent period tracked. However, Digipower faced significant headwinds, with revenue dropping 32.4% since the beginning of the year and declining 24.3% in the final month of the analysis period. The brand's product portfolio at Best Buy focused primarily on universal camera battery chargers and Canon-compatible battery & charger kits, priced in the $50–$56 range. This concentrated single-channel distribution and declining revenue trajectory suggest Digipower faces competitive pressure or declining demand in the camera accessories category.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 32% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 4% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Digipower on Best Buy.
REVENUE SHARE
Revenue distribution across tracked channels for Digipower.
BY REVIEW COUNT
Across 32K ratings on 1 channel, Digipower averages 4.5★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.5
/ 5
From 32K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$56.12
Price
$75K
Revenue
$56.41
Price
$63K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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