GRIPS CUSTOMERS & RESEARCH PARTNERS
Based on the data report provided by Grips Intelligence, Diamond is a publicly traded brand under Diamond Foods, Inc. and sells products under the Diamond brand, alongside Kettle Brand, Emerald, and Pop Secret. In in-store performance from January through June 2026 across major online retailers tracked, Diamond achieved dominant market share on acehardware.com at 46.4%, followed by menards.com at 32.6%, with Amazon contributing 13.2% and Lowes.com capturing 7.6% of total revenue. The brand demonstrated resilience with overall revenue growth of 3.9% during the tracked period, while maintaining an average product price of $8.38 across its diverse portfolio. However, pricing faced headwinds with a 2.1% decline in average prices across the measurement window, reflecting competitive pressure in the in-store retail landscape.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 4% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 2% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for Diamond on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Diamond.
BY REVENUE
Diamond sells 14% online and 86% offline. Online runs through 2 channels; offline through 3.
Online
14%
86%
Offline
Online channels
14%
Offline channels
86%
BY REVIEW COUNT
Across 919K ratings on 4 channels, Diamond averages 4.6★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.6
/ 5
From 919K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$11.01
Price
$1.51M
Revenue
$26.59
Price
$531K
Revenue
$13.55
Price
$505K
Revenue
$37.99
Price
$159K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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