GRIPS CUSTOMERS & RESEARCH PARTNERS
Diamond, owned by Newell Brands Inc. (NASDAQ: NWL), generated in-store revenue across major hardware and retail channels from January through August 2026, according to data from Grips Intelligence. Ace Hardware dominated the brand's channel mix with 46.9% of revenue share, followed by Menards at 32.4%, while Amazon and Lowe's accounted for 11.1% and 9.6% respectively. The brand faced headwinds during the analysis period, with overall revenue declining 1.5% and average product pricing holding steady at $8.27. Despite modest monthly fluctuations, Diamond maintained pricing discipline with a 0.8% month-over-month price increase in the most recent tracked period, suggesting stable market positioning across its diverse product portfolio.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 2% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 0% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Diamond on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Diamond.
BY REVENUE
Diamond sells 9% online and 91% offline. Online runs through 2 channels; offline through 3.
Online
9%
91%
Offline
Online channels
9%
Offline channels
91%
BY REVIEW COUNT
Across 447K ratings on 4 channels, Diamond averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 447K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$10.63
Price
$801K
Revenue
$12.67
Price
$524K
Revenue
$12.69
Price
$250K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
Get access to full product performance analysis
