GRIPS CUSTOMERS & RESEARCH PARTNERS
Concrobium, a brand of Rust-Oleum owned by RPM International Inc. (NYSE: RPM), generated online revenue across five key retail channels during the first eight months of 2026, according to Grips Intelligence data. Amazon dominated the channel mix with 57.9% revenue share, followed by acehardware.com at 23.0% and menards.com at 15.3%, while in-store retail channels showed minimal online penetration at 3.8% combined. The brand demonstrated strong momentum with overall revenue growth of 32.4% during the tracked period, while average product pricing increased 4.8% year-to-date to $18.33. Most recently, revenue grew 6.4% month-over-month with average prices holding steady at $18.72, suggesting sustained demand and pricing power across the portfolio.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 32% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 5% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Concrobium on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Concrobium.
BY REVENUE
Concrobium sells 60% online and 40% offline. Online runs through 3 channels; offline through 3. Online share has moved from 6% in Apr to 61% in Aug.
Online
60%
40%
Offline
Online channels
60%
Offline channels
40%
BY REVIEW COUNT
Across 108K ratings on 5 channels, Concrobium averages 4.3★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
4.3
/ 5
From 108K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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