GRIPS CUSTOMERS & RESEARCH PARTNERS
Designers Edge experienced significant in-store revenue declines during the first half of 2026, with sales dropping 29.3% since the beginning of the year according to data tracked by Grips Intelligence across acehardware.com and homedepot.com. The brand maintained a commanding 80.9% revenue share on acehardware.com compared to 19.1% on homedepot.com, demonstrating clear channel concentration in its offline retail partnerships. With an average product price of $48.14, Designers Edge products are positioned in the mid-range segment of the lighting market. Most critically, the brand saw dramatic month-over-month revenue drops of 39.8% in the most recent measured period, signaling urgent performance challenges that require immediate strategic intervention across its primary retail channels.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 29% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 0% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for Designers Edge on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Designers Edge.
BY REVENUE
Designers Edge sells 18% online and 82% offline. Online runs through 1 channel; offline through 1. Online share has moved from 32% in Feb to 0% in Jun.
Online
18%
82%
Offline
Online channels
18%
Offline channels
82%
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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