GRIPS CUSTOMERS & RESEARCH PARTNERS
Deflect-O is owned by Acacia Research Corporation (NASDAQ: ACTG), and based on in-store retail channel data from January through June 2026 tracked by Grips Intelligence, Ace Hardware dominates Deflect-O's revenue distribution with 89.1% share compared to secondary channels Newegg at 6.4% and Home Depot at 4.5%. The brand's overall revenue declined 4.3% since early in the tracking period, though average product pricing increased 2.0% year-to-date with an average price point of $9.62. Deflect-O demonstrates strong retail consolidation around its primary distribution partner while managing modest price increases amid declining sales volume during the first half of 2026.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 4% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 2% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for Deflect-O on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Deflect-O.
BY REVENUE
Deflect-O sells 11% online and 89% offline. Online runs through 2 channels; offline through 1.
Online
11%
89%
Offline
Online channels
11%
Offline channels
89%
BY REVENUE
$70.79
Price
$17K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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