GRIPS CUSTOMERS & RESEARCH PARTNERS
Deflect-O, owned by Acacia Research Corporation (NASDAQ: ACTG), demonstrates strong in-store retail concentration with Ace Hardware commanding 91.1% of revenue share during the January–August 2026 period tracked by Grips Intelligence. The brand's average product price of $9.76 declined 5.1% over the measurement window, reflecting downward pricing pressure across its portfolio. Online channels including Home Depot and Newegg represent only 9% combined revenue share, indicating that Deflect-O remains primarily a brick-and-mortar-driven brand. Recent performance shows a modest 1.3% month-over-month revenue decline in the final tracked period, signaling softening momentum heading into Q4 2026.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 0% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 5% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Deflect-O on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Deflect-O.
BY REVENUE
Deflect-O sells 9% online and 91% offline. Online runs through 2 channels; offline through 1.
Online
9%
91%
Offline
Online channels
9%
Offline channels
91%
BY REVENUE
$69.85
Price
$8.9K
Revenue
$48.34
Price
$3.72K
Revenue
$83.35
Price
$2.75K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
Get access to full product performance analysis