GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence data for January–June 2026 tracked across in-store channels, Crystal Blue demonstrated robust performance with revenue surging 100.3% overall and average product pricing rising 2.0% throughout the period. Amazon dominated the channel landscape, capturing 52.9% of revenue share, while Menards.com maintained a strong secondary position at 31.4%, with the brand's average product price stabilizing at $42.33. The June growth momentum of 6.7% month-over-month reflects sustained market demand, while pricing increases across the product mix suggest successful premium positioning. Multi-channel distribution through Home Depot and Lowe's added incremental reach, collectively accounting for 14.1% of revenue share in the online retail space.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 100% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 2% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for Crystal Blue on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Crystal Blue.
BY REVENUE
Crystal Blue sells 67% online and 33% offline. Online runs through 3 channels; offline through 2. Online share has moved from 86% in Feb to 69% in Jun.
Online
67%
33%
Offline
Online channels
67%
Offline channels
33%
BY REVIEW COUNT
Across 51K ratings on 5 channels, Crystal Blue averages 4.3★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.3
/ 5
From 51K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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