Crystal Blue

Crystal Blue Market Overview

Crystal Blue's in-store performance across major home improvement and e-commerce retailers from January to August 2026 reveals a heavily Amazon-dependent distribution model, with the platform capturing 55.2% of revenue share according to Grips Intelligence. The brand experienced significant headwinds during the analysis period, with overall revenue declining 29.1% since the beginning of the year, though average product prices increased 4.4% over the same timeframe to $42.65. Amazon dominates channel performance by a wide margin, followed distantly by Menards at 30.9% revenue share, while Home Depot and Lowe's represent smaller but meaningful segments at 7.6% and 5.6% respectively. Crystal Blue's product portfolio spans both aquatic treatment solutions and pool accessories, with price points ranging from budget algaecides under $50 to premium pool covers exceeding $190, positioning the brand across multiple consumer spending levels within the pool and water management category.