I need to determine whether Crescent (a tool brand owned by Apex Tool Group) is publicly traded before writing the overview.Crescent's parent, Apex Tool Group, is privately owned by Bain Capital, so I'll omit any ticker. According to Grips Intelligence in-store data tracked from January 1 to June 30, 2026 across Home Depot, Lowe's, Ace Hardware, Amazon, and Menards, Crescent's revenue declined 3.8% over the period, though it edged up 1.6% in the most recent month. Home Depot dominated the brand's channel mix at 58.2% of revenue, far ahead of Lowe's (15.1%), Ace Hardware (12.4%), and Amazon (12.1%), while Menards trailed at just 2.2%. The average product price landed at $27.82, having decreased 4.9% across the tracked window. As a privately held brand under Bain Capital-owned Apex Tool Group, Crescent's performance offers a window into offline retail demand across the top U.S. home-improvement channels. These Grips Intelligence figures highlight both the brand's heavy reliance on Home Depot and its softening pricing over the first half of 2026.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 4% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 5% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for Crescent on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Crescent.
BY REVENUE
Crescent sells 74% online and 26% offline. Online runs through 3 channels; offline through 3.
Online
74%
26%
Offline
Online channels
74%
Offline channels
26%
BY REVIEW COUNT
Across 643K ratings on 5 channels, Crescent averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 643K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$23.99
Price
$211K
Revenue
$8.59
Price
$130K
Revenue
$23.99
Price
$101K
Revenue
$9.99
Price
$56K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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