GRIPS CUSTOMERS & RESEARCH PARTNERS
Crescent, owned by Apex Tool Group, dominates in-store retail distribution with Home Depot commanding 56.4% of revenue share year-to-date through August 2026, according to Grips Intelligence data. The brand maintains a modest average product price of $27.85, though pricing declined 3.9% in the most recent month tracked. Across the first eight months of 2026, Crescent experienced a 3.6% overall revenue decline, with Lowe's and Amazon serving as secondary channels at 17.1% and 12.7% revenue share respectively. The brand's portfolio spans from budget-friendly cutting tools under $10 to premium equipment exceeding $600, reflecting a diverse approach to the professional and consumer tool market.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 3% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 2% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Crescent on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Crescent.
BY REVENUE
Crescent sells 73% online and 27% offline. Online runs through 3 channels; offline through 3.
Online
73%
27%
Offline
Online channels
73%
Offline channels
27%
BY REVIEW COUNT
Across 481K ratings on 5 channels, Crescent averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 481K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$23.99
Price
$199K
Revenue
$8.59
Price
$107K
Revenue
$23.99
Price
$91K
Revenue
$23.99
Price
$64K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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