GRIPS CUSTOMERS & RESEARCH PARTNERS
Rubi, a brand owned by private Canadian company Soligo, generated strong in-store performance from January through August 2026, with revenue surging 115.3% over the tracked period according to Grips Intelligence data. The brand's average product price climbed 81.5% during the same timeframe, reaching $382.67 in the most recent month measured. Rubi maintains a dominant presence on Home Depot's platform with 58.8% of revenue share, while Lowe's accounts for the remaining 41.1% of channel revenue. Most notably, average pricing jumped 54.6% month-over-month in the final measured period, signaling significant price positioning shifts in the category.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 116% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 81% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Rubi on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for Rubi.
BY REVENUE
Rubi sells 88% online and 12% offline. Online runs through 2 channels; offline through 1.
Online
88%
12%
Offline
Online channels
88%
Offline channels
12%
BY REVIEW COUNT
Across 2.63K ratings on 2 channels, Rubi averages 4.2★. Most reviews for the products are in the 4.8–5.0 range.
BRAND AVERAGE
4.2
/ 5
From 2.63K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
Get access to full product performance analysis