GRIPS CUSTOMERS & RESEARCH PARTNERS
Crane (NYSE: CR) experienced significant in-store performance challenges during the first half of 2026, with overall revenue declining 20.5% since the beginning of the year, according to data from Grips Intelligence tracking three online channels from January through June 2026. Amazon dominated the brand's revenue mix at 88.7%, while home improvement retailers accounted for just 11.3% of sales combined. The brand's average product price remained stable at approximately $42, with prices declining only marginally by 1.6% year-to-date. Recent momentum deteriorated further in the most recent period, with revenue dropping an additional 15.5% month-over-month, signaling accelerating market headwinds for the brand.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 20% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 2% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for Crane on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Crane.
BY REVIEW COUNT
Across 734K ratings on 3 channels, Crane averages 4.3★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
4.3
/ 5
From 734K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$39.98
Price
$143K
Revenue
$39.98
Price
$123K
Revenue
$65.50
Price
$79K
Revenue
$47.83
Price
$49K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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