I need to verify whether Champion or its parent company is publicly traded before writing the overview.Champion is now owned by Authentic Brands Group, which is private, so I'll omit any ticker. Champion generates the vast majority of its offline revenue through Amazon, according to in-store data from Grips Intelligence, with the marketplace commanding an 84.1% share of revenue year-to-date, followed distantly by acehardware.com at 9.9% and lowes.com at 5.1%. Across the January 1 to June 30, 2026 period tracked on these channels, the brand's average product price sat at $16.83, edging up 0.2% overall. However, momentum softened in the second quarter, as revenue fell 12.2% versus the prior month and slipped 2.6% overall despite a modest 0.9% monthly uptick in average price to $16.11. Top-performing listings ranged widely in value, from a spark plug priced around $9.02 on Lowe's to a liquid pool chlorinator four-pack at $43.26. These figures underscore a period of price stability paired with a notable revenue pullback heading into mid-2026.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 3% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 0% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for Champion on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Champion.
BY REVENUE
Champion sells 88% online and 12% offline. Online runs through 2 channels; offline through 3.
Online
88%
12%
Offline
Online channels
88%
Offline channels
12%
BY REVIEW COUNT
Across 8.3M ratings on 3 channels, Champion averages 4.5★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.5
/ 5
From 8.3M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$31.05
Price
$886K
Revenue
$27.57
Price
$404K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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