GRIPS CUSTOMERS & RESEARCH PARTNERS
CERAMAX, owned by private family company Emson, generated nearly equal revenue split between Home Depot and Lowe's in YTD 2026, with each channel representing approximately 50% of sales according to Grips Intelligence in-store data. The brand's average product price of $46.53 increased 13.6% year-to-date, though overall revenue declined 51.1% during the tracked period. During the most recent quarter (June-August 2026), average prices reached $55.10, up 12.0% month-over-month, suggesting a strategic shift toward premium positioning despite the significant revenue contraction. The substantial revenue decline coupled with consistent price increases indicates CERAMAX faced notable market headwinds during this eight-month window.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 53% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 4% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for CERAMAX on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for CERAMAX.
BY REVIEW COUNT
Across 3.01K ratings on 3 channels, CERAMAX averages 4.5★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.5
/ 5
From 3.01K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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