Ruggies, owned by Allstar Marketing Group, demonstrates strong in-store performance with an 11.2% overall revenue increase across the tracked period from January through August 2026, according to Grips Intelligence data. The brand maintains a dominant presence on acehardware.com, which captures 74.8% of revenue share, while lowes.com accounts for 25.0%. Average product pricing stands at $11.05, with prices trending upward by 3.7% over the period, indicating healthy pricing power. Most notably, the brand achieved 27.4% month-over-month revenue growth in the final tracked month, signaling accelerating momentum heading into the fall season.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 11% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 4% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Ruggies on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Ruggies.
BY REVENUE
Ruggies sells 17% online and 83% offline. Online runs through 1 channel; offline through 1.
Online
17%
83%
Offline
Online channels
17%
Offline channels
83%
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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