GRIPS CUSTOMERS & RESEARCH PARTNERS
Capitol demonstrated strong in-store channel concentration during the first half of 2026, according to data from Grips Intelligence, with Lowe's commanding 79.9% of online revenue share while Menards captured the remaining 19.1% across tracked channels (January-June 2026). The brand maintained an average product price of $14.38 across its portfolio, with modest price growth of 0.2% over the period. Revenue performance showed incremental momentum with 6.9% month-over-month growth in the most recent tracked period, though overall year-to-date growth remained flat at 0.3%.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 0% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 0% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for Capitol on Lowe's.
REVENUE SHARE
Revenue distribution across tracked channels for Capitol.
BY REVENUE
Capitol sells 7% online and 93% offline. Online runs through 2 channels; offline through 2.
Online
7%
93%
Offline
Online channels
7%
Offline channels
93%
BY REVIEW COUNT
Across 14K ratings on 2 channels, Capitol averages 4.4★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.4
/ 5
From 14K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
Get access to full product performance analysis