GRIPS CUSTOMERS & RESEARCH PARTNERS
Capitol's in-store performance across major retail channels from January through August 2026 shows heavy concentration on Lowe's, which captured 81.4% of revenue share compared to Menards' 17.7%, according to Grips Intelligence data. The brand maintained an average product price of $14.51 across the tracked period, with prices climbing 1.2% overall since the beginning of the year. Recent momentum proved mixed, with revenue growing 6.0% in the most recent month tracked but declining 0.6% across the full eight-month window. Top-performing SKUs ranged from budget-friendly offerings like the Dual-Purpose Carpet Tack Strip 3-Pack at $3.48 to premium items such as the Standard Foam Carpet Knee Kicker at $45.23, indicating diverse price positioning across the portfolio.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 2% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 1% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Capitol on Lowe's.
REVENUE SHARE
Revenue distribution across tracked channels for Capitol.
BY REVENUE
Capitol sells 35% online and 65% offline. Online runs through 2 channels; offline through 2.
Online
35%
65%
Offline
Online channels
35%
Offline channels
65%
BY REVIEW COUNT
Across 34K ratings on 3 channels, Capitol averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 34K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
Get access to full product performance analysis
