GRIPS CUSTOMERS & RESEARCH PARTNERS
Brutus experienced a 9.9% revenue decline in the first half of 2026, according to data tracked by Grips Intelligence across in-store channels from January through June 2026. The brand's strongest channel is menards.com, which commanded 47.1% of total revenue, followed by lowes.com at 31.7% and Amazon at 21.3%. Despite overall revenue headwinds, average product prices increased 6.4% in the most recent tracked period, bringing the average price to $13.12. The deteriorating revenue performance coupled with rising prices suggests potential market share pressure for the brand during this period.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 10% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 5% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for Brutus on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Brutus.
BY REVENUE
Brutus sells 22% online and 78% offline. Online runs through 1 channel; offline through 2.
Online
22%
78%
Offline
Online channels
22%
Offline channels
78%
BY REVIEW COUNT
Across 19K ratings on 3 channels, Brutus averages 4.6★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.6
/ 5
From 19K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
Get access to full product performance analysis
