GRIPS CUSTOMERS & RESEARCH PARTNERS
According to data from Grips Intelligence covering January through June 2026 tracked across in-store channels, CALI demonstrated remarkable short-term momentum with revenue growing 87.5% in the most recent month while maintaining an average product price of $92.54. However, this growth masks a concerning overall trend, as revenue has declined 24.3% since the beginning of the measurement period, indicating potential sustainability challenges in the brand's performance. Lowe's represents the dominant retail channel, capturing 98.7% of revenue share, creating significant concentration risk. Average pricing has contracted 3.2% year-to-date despite a recent uptick of 8.3%, reflecting downward price pressure across CALI's in-store portfolio.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 24% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 3% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for CALI on Lowe's.
REVENUE SHARE
Revenue distribution across tracked channels for CALI.
BY REVENUE
CALI sells 83% online and 17% offline. Online runs through 1 channel; offline through 2.
Online
83%
17%
Offline
Online channels
83%
Offline channels
17%
BY REVIEW COUNT
Across 77K ratings on 1 channel, CALI averages 3.9★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
3.9
/ 5
From 77K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$97.96
Price
$1.07M
Revenue
$98.41
Price
$1.05M
Revenue
$80.84
Price
$610K
Revenue
$77.39
Price
$460K
Revenue
$94.84
Price
$353K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
Get access to full product performance analysis