GRIPS CUSTOMERS & RESEARCH PARTNERS
Fluidmaster, a privately-held company, demonstrates strong in-store retail performance across major hardware channels from January to August 2026, according to Grips Intelligence data. Lowe's dominates the brand's revenue share at 42.5%, followed by Ace Hardware at 28.7% and Amazon at 20.9%, with an average product price of $14.75 across all channels. Revenue grew 7.5% over the tracked period, with the most recent monthly comparison showing 3.7% growth, though average prices declined 1.4% overall, reflecting potential competitive pricing pressure. Top-performing products span universal toilet fill valves and repair kits across all retail partners, with prices ranging from under $10 to nearly $30 depending on product complexity and bundle offerings.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 7% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 2% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Fluidmaster on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Fluidmaster.
BY REVENUE
Fluidmaster sells 32% online and 68% offline. Online runs through 3 channels; offline through 3. Online share has moved from 8% in Apr to 35% in Aug.
Online
32%
68%
Offline
Online channels
32%
Offline channels
68%
BY REVIEW COUNT
Across 1.2M ratings on 5 channels, Fluidmaster averages 4.5★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.5
/ 5
From 1.2M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$29.99
Price
$325K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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