GRIPS CUSTOMERS & RESEARCH PARTNERS
Blue Flame demonstrates significant channel concentration through first-half 2026, with acehardware.com commanding 75.4% of in-store revenue, while Amazon and homedepot.com account for 18.3% and 6.3% respectively, according to Grips Intelligence data tracked across the period January 1 to June 30, 2026. The brand faced notable headwinds in recent performance, with revenue declining 20.7% in the final month, accompanied by a 3.2% decrease in average product pricing to $14.01. Despite pricing pressures and recent revenue contraction, Blue Flame maintains strong retail momentum in the offline channel through its dominant position at Ace Hardware. The brand's average product price of $14.27 reflects positioning in the accessible home improvement segment.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 21% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 1% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for Blue Flame on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Blue Flame.
BY REVENUE
Blue Flame sells 25% online and 75% offline. Online runs through 2 channels; offline through 1. Online share has moved from 15% in Feb to 38% in Jun.
Online
25%
75%
Offline
Online channels
25%
Offline channels
75%
BY REVIEW COUNT
Across 1.33K ratings on 3 channels, Blue Flame averages 4.6★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.6
/ 5
From 1.33K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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