GRIPS CUSTOMERS & RESEARCH PARTNERS
Based on in-store performance data from Grips Intelligence for January through June 2026, Blade Maid demonstrates heavy platform concentration with Amazon commanding 80.8% of revenue share, supplemented by menards.com at 17.4% and homedepot.com at just 1.5%. The brand faced significant headwinds during the second quarter tracking period, with revenue declining 42.7% month-over-month and average product pricing dropping 9.0% in the same period. Overall performance from January through June reveals concerning trends, with revenue declining 42.2% and average prices falling 13.4% across the measurement window. The $23.90 average product price underscores positioning within an accessible market segment despite recent downward pricing pressure.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 42% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 13% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for Blade Maid on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Blade Maid.
BY REVENUE
Blade Maid sells 83% online and 17% offline. Online runs through 2 channels; offline through 2.
Online
83%
17%
Offline
Online channels
83%
Offline channels
17%
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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