GRIPS CUSTOMERS & RESEARCH PARTNERS
Behrens, owned by private company Mill City Capital, generated in-store revenue across four major retail channels during the first eight months of 2026, according to Grips Intelligence data. Lowe's dominated the channel mix with 40.6% of revenue share, followed by Ace Hardware at 33.6% and Menards at 17.2%, while Amazon represented a smaller 8.5% contribution. The brand experienced significant headwinds during the analysis period, with overall revenue declining 23.8% since the beginning of the year and average product prices decreasing 3.0%. Despite pricing pressure, Behrens maintained an average product price of $26.75 across its portfolio, though recent months showed continued softness with another 3.5% price decline in the most recent period.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 24% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 3% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Behrens on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Behrens.
BY REVENUE
Behrens sells 32% online and 68% offline. Online runs through 2 channels; offline through 3. Online share has moved from 18% in Apr to 33% in Aug.
Online
32%
68%
Offline
Online channels
32%
Offline channels
68%
BY REVIEW COUNT
Across 106K ratings on 4 channels, Behrens averages 4.4★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.4
/ 5
From 106K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$38.12
Price
$432K
Revenue
$61.83
Price
$123K
Revenue
$34.15
Price
$112K
Revenue
$30.03
Price
$102K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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