Home/Insights/Brands/AlienwareProduct Intelligence - 2026 YTD USA

Alienware

40K+

Products Sold, Jan to Jun 2026

200+

# Offline Stores

$657.79

Avg. Price

4.7

Avg. Rating

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Alienware Market Overview

I need to verify whether Alienware's parent company, Dell, is publicly traded and confirm its ticker.According to Grips Intelligence, Alienware, whose parent company Dell Technologies trades under (NYSE: DELL), generated an average product price of $656.78 across its in-store sales tracked at Best Buy and Amazon between January 1 and June 30, 2026. Best Buy led revenue share at 53.3%, narrowly ahead of Amazon's 46.7%. Over the tracked period, overall revenue declined 5.3%, while the average price slipped 3.2%. Momentum weakened further into the second quarter, with the average price dropping 12.8% month-over-month to $597.99. These datapoints, sourced from Grips Intelligence, reflect Alienware's performance across Best Buy and Amazon from January 1 to June 30, 2026.

Revenue Share by Channel
Data covers Best Buy, Amazon

Alienware's monthly revenue

OVER TIME

Over the last three months, revenue on tracked channels has declined by 5% from Apr to Jun.

Monthly revenue

Indexed values, 0-100

Alienware's average price

OVER TIME

Over the last three months, average selling price on tracked channels has decreased by 3% from Apr to Jun.

Average price

Absolute values in $

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Alienware's categories

REVENUE SHARE

Best Buy

Revenue distribution across product categories for Alienware on Best Buy.

Best Buy

Categories by revenue share

Distribution in %

Alienware's channels

REVENUE SHARE

Revenue distribution across tracked channels for Alienware.

Channels by revenue share

Distribution in %

Alienware's online vs offline revenue split

BY REVENUE

Alienware sells 47% online and 53% offline. Online runs through 1 channel; offline through 1.

Revenue by channel

Share of total revenue across all channels

Online

47%

53%

Offline

Online channels

47%

Amazon.com

Offline channels

53%

Best Buy stores

Alienware's customer ratings

BY REVIEW COUNT

Across 32K ratings on 2 channels, Alienware averages 4.7. Most reviews for the products are in the 4.6–4.8 range.

Reviews by product-rating bracket

Share of total review count

BRAND AVERAGE

4.7

/ 5

From 32K ratings

Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.

Top products for Alienware

BY REVENUE

Amazon
Amazon
#1Alienware Aurora Gaming Desktop ACT1250 - Intel Core Ultra 9 285 Processor, Liquid Cooled, NVIDIA GeForce RTX 5080, 32GB DDR5 RAM, 1TB SSD, 1000W Platinum Rated PSU, Win 11 Home - Clear Panel

$2,810.02

Price

$2.39M

Revenue

#2Alienware 16 Aurora Gaming Laptop AC16250-16" WQXGA 120Hz Display, Intel Core 7-240H Processor, 16GB DDR5 RAM, 1TB SSD, NVIDIA GeForce RTX 5050 8GB Graphics, Windows 11 Home, Onsite Service - Blue

$1,076.96

Price

$2.2M

Revenue

#3Alienware Aurora Gaming Desktop ACT1250 - Intel Core Ultra 7 265F, 32GB DDR5 RAM, 1TB SSD, NVIDIA GeForce RTX 5070, 1000W Platinum Rated PSU, Windows 11 Home, Clear Panel - Black

$2,032.92

Price

$1.97M

Revenue

#4Premium Wireless Headphones XR500

$149.99

Price

Revenue

#5Ultra HD Smart Display Pro 27"

$329.99

Price

Revenue

#6Advanced Portable Speaker System

$89.99

Price

Revenue

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