GRIPS CUSTOMERS & RESEARCH PARTNERS
ASUS, operated by ASUSTeK Computer Inc. (TWSE: 2357), demonstrated an average in-store product price of $781.94 across the first eight months of 2026, according to data from Grips Intelligence. The brand's revenue was nearly evenly split between Newegg (41.5% share) and Amazon (40.0% share), with Best Buy representing 18.3% of channel revenue during the period. Both average pricing and overall revenue experienced notable declines, dropping 6.0% and 13.9% respectively since the start of the tracked timeframe. ASUS's product portfolio spanned premium gaming laptops priced above $1,600 on multiple channels, alongside high-end server equipment reaching nearly $147,000 on Newegg, reflecting a diverse market strategy across price segments.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 14% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 6% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for ASUS on Best Buy.
REVENUE SHARE
Revenue distribution across tracked channels for ASUS.
BY REVENUE
ASUS sells 82% online and 18% offline. Online runs through 2 channels; offline through 1.
Online
82%
18%
Offline
Online channels
82%
Offline channels
18%
BY REVIEW COUNT
Across 546K ratings on 3 channels, ASUS averages 4.4★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.4
/ 5
From 546K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$1,523.57
Price
$9.3M
Revenue
$3,870.05
Price
$5.7M
Revenue
$1,081.83
Price
$3.38M
Revenue
$997.55
Price
$3.07M
Revenue
$599.00
Price
$1.79M
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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