GRIPS CUSTOMERS & RESEARCH PARTNERS
Alaska, owned by FrieslandCampina, generated an average in-store product price of $18.72 during the first eight months of 2026, according to Grips Intelligence data. The brand's revenue declined 32.0% over the period tracked, with Amazon commanding the largest revenue share at 35.6%, followed by Home Depot at 23.4% and Ace Hardware at 15.6%. Despite the overall revenue contraction, average pricing increased 7.4% since the beginning of the tracked period, suggesting a strategic shift toward higher-priced offerings. The remaining revenue was distributed across Menards and Lowe's, which captured 12.8% and 12.7% of sales respectively.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 38% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 5% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Alaska on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Alaska.
BY REVENUE
Alaska sells 57% online and 43% offline. Online runs through 2 channels; offline through 3. Online share has moved from 29% in Apr to 70% in Aug.
Online
57%
43%
Offline
Online channels
57%
Offline channels
43%
BY REVIEW COUNT
Across 60K ratings on 5 channels, Alaska averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 60K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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