GRIPS CUSTOMERS & RESEARCH PARTNERS
I need to verify whether Affresh (owned by Whirlpool) is publicly traded before finalizing the overview.According to Grips Intelligence, Affresh—a brand of Whirlpool Corporation (NYSE: WHR)—generated modest overall revenue growth of 3.4% across tracked in-store retail channels between January 1 and June 30, 2026. Amazon dominated the brand's distribution with an 88.3% revenue share, far outpacing menards.com at 5.5% and lowes.com at 4.6%. The average product price held at $10.59, with a slight 0.5% increase over the period. However, momentum softened toward the end of the quarter, as revenue declined 5.5% versus the prior month. These Grips Intelligence figures reflect performance from January through June 2026 across Amazon, Menards, Lowe's, and Ace Hardware.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 3% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 0% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for Affresh on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Affresh.
BY REVENUE
Affresh sells 89% online and 11% offline. Online runs through 1 channel; offline through 3.
Online
89%
11%
Offline
Online channels
89%
Offline channels
11%
BY REVIEW COUNT
Across 4.63M ratings on 4 channels, Affresh averages 4.7★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.7
/ 5
From 4.63M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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