Home/Insights/Marketing channel market shareJan, 2025 - Oct, 2025
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Marketing channel market share

This report analyzes traffic from different channels on e-commerce sites. Grips Intelligence is dedicated to providing unparalleled insights into the ever-evolving landscape of e-commerce. With our cutting-edge technology and vast data repository, we offer in-depth analyses and benchmarks for the most sought-after metrics.

Marketing channel market share

Traffic share by channels

The share of traffic by channels

44%
Paid Search
26%
Organic Search
15%
Direct
10%
Social
4.5%
Email
0.7%
Other

Sessions share over time by channels

Share of sessions in % from Jan, 2025 to Oct, 2025
Paid Search
Organic Search
Direct
Social
Email
Other

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Conversion rate by channels

The conversion rate by channels

6.2%
Affiliates
3.3%
Direct
2.5%
Email
2.3%
Paid Search
1.8%
Organic Search
0.58%
Other

Conversion rate over time by channels

Conversion rate from Jan, 2025 to Oct, 2025
Affiliates
Direct
Email
Paid Search
Organic Search
Other

Average order value by channels

The average order value by channels

$171
Paid Search
$163
Organic Search
$162
Direct
$157
Email
$131
Affiliates
$124
Other

Average order value by channels

Absolute values in $ from Jan, 2025 to Oct, 2025
Paid Search
Organic Search
Direct
Email
Affiliates
Other


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