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Internet users by age

This report analyzes traffic from users across different age groups and how they interact with the e-commerce sites they are visiting. Grips Intelligence is dedicated to providing unparalleled insights into the ever-evolving landscape of e-commerce. With our cutting-edge technology and vast data repository, we offer in-depth analyses and benchmarks for the most sought-after metrics.

Internet users by age

Traffic share by users’ age

The share of traffic by users’ age

26%
55-64
25%
45-54
23%
65+
17%
25-34
9%
35-44

Sessions share over time by users’ age

Share of sessions in % from Jan, 2025 to Oct, 2025
55-64
45-54
65+
25-34
35-44

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Conversion rate by users’ age

The conversion rate by users’ age

1%
25-34
0.9%
35-44
0.84%
45-54
0.8%
65+
0.75%
55-64

Conversion rate over time by users’ age

Conversion rate from Jan, 2025 to Oct, 2025
25-34
35-44
45-54
65+
55-64

Average order value by users’ age

The average order value by users’ age

$179
45-54
$172
55-64
$165
35-44
$162
25-34
$162
65+

Average order value by users’ age

Absolute values in $ from Jan, 2025 to Oct, 2025
45-54
55-64
35-44
25-34
65+


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