GRIPS CUSTOMERS & RESEARCH PARTNERS
ZAGG, owned by privately-held Evercel, Inc., demonstrated modest growth with revenue increasing 5.3% overall during the first eight months of 2026, according to in-store data tracked by Grips Intelligence. Best Buy dominates the brand's channel mix with 64.6% of revenue share, while Amazon accounts for 34.9%, positioning the brand heavily within traditional retail environments. The brand maintained an average product price of $35.32 across the tracked period, with prices trending slightly upward at 1.3% growth year-to-date. Premium product lines, including the ZAGG XTR5 and Glass Elite collections, command higher price points ranging from $34.99 to $59.99, signaling a focus on the mid-to-premium protection segment.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 6% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 2% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for ZAGG on Best Buy.
REVENUE SHARE
Revenue distribution across tracked channels for ZAGG.
BY REVENUE
ZAGG sells 32% online and 68% offline. Online runs through 1 channel; offline through 1.
Online
32%
68%
Offline
Online channels
32%
Offline channels
68%
BY REVIEW COUNT
Across 3.71M ratings on 2 channels, ZAGG averages 4.2★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
4.2
/ 5
From 3.71M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$59.99
Price
$861K
Revenue
$34.99
Price
$764K
Revenue
$34.99
Price
$592K
Revenue
$40.70
Price
$589K
Revenue
$38.75
Price
$526K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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