GRIPS CUSTOMERS & RESEARCH PARTNERS
I need to verify whether OtterBox or its parent company is publicly traded before writing the overview.OtterBox is privately owned, so I'll omit any ticker. OtterBox's offline retail sales fell 17.6% over the first half of 2026, according to in-store data from Grips Intelligence tracking Amazon and Best Buy from January 1 through June 30, 2026. Amazon dominated the channel mix with a commanding 95.2% revenue share, leaving Best Buy at just 4.4%. Despite the revenue decline, OtterBox's average product price ticked up 2.6% to reach $40.79 by the second quarter. Momentum weakened heading into mid-year, with revenue dropping 11.1% month-over-month even as average pricing rose 2.0%. With an overall average product price of $39.68, the data points to a brand leaning on modest price increases while navigating a softening sales trajectory.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 18% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 3% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for OtterBox on Best Buy.
REVENUE SHARE
Revenue distribution across tracked channels for OtterBox.
BY REVIEW COUNT
Across 13M ratings on 2 channels, OtterBox averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 13M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$29.32
Price
$279K
Revenue
$85.85
Price
$186K
Revenue
$89.86
Price
$118K
Revenue
$78.86
Price
$116K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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