GRIPS CUSTOMERS & RESEARCH PARTNERS
Yard Butler, operated by Lewis Lifetime Tools, generated in-store and online revenue across three major retail channels during the first eight months of 2026, with Ace Hardware commanding 63.3% of sales share according to Grips Intelligence data. The brand experienced significant headwinds, with overall revenue declining 33.3% across the tracked period from January through August 2026, though average product pricing remained relatively stable at $36.71. Amazon represented the second-largest channel at 30.4% revenue share, while Home Depot contributed 5.9%, indicating a heavy concentration of Yard Butler's retail presence on Ace Hardware's platform. The most recent month-over-month data showed an 18.1% revenue decline, underscoring ongoing sales pressure despite consistent average pricing that decreased only marginally by 0.9% year-to-date.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 33% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 1% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Yard Butler on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Yard Butler.
BY REVENUE
Yard Butler sells 35% online and 65% offline. Online runs through 3 channels; offline through 1. Online share has moved from 13% in Apr to 40% in Aug.
Online
35%
65%
Offline
Online channels
35%
Offline channels
65%
BY REVIEW COUNT
Across 74K ratings on 3 channels, Yard Butler averages 4.3★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
4.3
/ 5
From 74K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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