GRIPS CUSTOMERS & RESEARCH PARTNERS
Proven Winners demonstrated significant in-store retail concentration through the first half of 2026, with Home Depot commanding 72.2% of online revenue according to data from Grips Intelligence, while Lowe's and Menards accounted for 22.3% and 4.0% respectively. The brand's average product price across the period was $30.14, though pricing declined 15.7% overall since the beginning of the year. Recent momentum faced headwinds with revenue dropping 34.2% in the most recent month tracked, contributing to an 18.4% decline year-to-date. Despite price increases of 6.2% in the latest period, the brand's portfolio continues to expand across shrubs, flowering plants, and complementary gardening products at major retailers.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 18% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 16% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for Proven Winners on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for Proven Winners.
BY REVIEW COUNT
Across 304K ratings on 3 channels, Proven Winners averages 4.0★. Most reviews for the products are in the 4.0–4.2 range.
BRAND AVERAGE
4.0
/ 5
From 304K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
Get access to full product performance analysis