Xtra

Xtra Market Overview

I need to verify whether Xtra (or its parent company) is publicly traded before writing the overview.The Xtra brand in question (with Tropical Passion scent, sold at Menards/Lowe's/Home Depot/Amazon) is owned by Church & Dwight Co. I'll confirm the ticker.Xtra is one of the brands owned by Church & Dwight Co., Inc. (NYSE: CHD), and the ticker is confirmed. Here is the overview: According to in-store data from Grips Intelligence, Xtra—a brand of Church & Dwight Co. (NYSE: CHD)—saw overall revenue grow 8.1% across tracked retailers between January 1 and June 30, 2026, spanning menards.com, Amazon, lowes.com, and homedepot.com. Menards.com dominated the channel mix with an 81.9% revenue share, far ahead of Amazon at 8.6%, lowes.com at 7.2%, and homedepot.com at 2.2%. The average product price stood at $9.39, though pricing softened notably, declining 12.8% over the period. During the April–June timeseries window, the average price slipped to $9.63, down 4.2% month-over-month, while revenue fell 19.8% versus the prior month. These figures underscore a concentration risk in Xtra's retail distribution alongside downward pricing pressure across its tracked offline channels.