GRIPS CUSTOMERS & RESEARCH PARTNERS
WHIZZ, owned by Masco Corporation (NYSE: MAS), demonstrated strong in-store performance from January to August 2026, with revenue growing 43.5% overall and 31.0% in the most recent month tracked. According to Grips Intelligence data, the brand maintains dominant market presence through Ace Hardware, which accounts for 81.3% of revenue share, followed by Lowe's at 16.6% and Amazon at just 2.1%. Average product pricing remained relatively stable at $10.18 across the period, with a modest 4.2% price increase in the final month analyzed. The brand's portfolio spans multiple price tiers, from budget-friendly options under $10 to premium offerings exceeding $100, allowing it to capture diverse consumer segments across its retail partners.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 44% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 1% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for WHIZZ on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for WHIZZ.
BY REVENUE
WHIZZ sells 9% online and 91% offline. Online runs through 2 channels; offline through 2.
Online
9%
91%
Offline
Online channels
9%
Offline channels
91%
BY REVIEW COUNT
Across 45K ratings on 3 channels, WHIZZ averages 4.4★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.4
/ 5
From 45K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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