GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence data for January-June 2026, WHIZZ's in-store channel performance reveals a heavily bifurcated retail strategy with Lowe's and Ace Hardware commanding 49.7% and 48.4% of revenue share respectively, while Amazon represents a negligible 1.9% share. The brand experienced significant revenue contraction with a 27.8% overall decline during the tracked period, though average product pricing increased 5.2% year-to-date, suggesting a strategic shift toward higher-value offerings. The offline channel concentration underscores WHIZZ's dependency on traditional hardware retailers, with top-performing products ranging from $4.81 to $22.99, indicating a diverse portfolio across entry-level and premium segments.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 28% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 5% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for WHIZZ on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for WHIZZ.
BY REVENUE
WHIZZ sells 5% online and 95% offline. Online runs through 2 channels; offline through 2.
Online
5%
95%
Offline
Online channels
5%
Offline channels
95%
BY REVIEW COUNT
Across 439K ratings on 3 channels, WHIZZ averages 4.4★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.4
/ 5
From 439K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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