GRIPS CUSTOMERS & RESEARCH PARTNERS
SHUR-LINE, owned by True Value Company, demonstrates a heavily concentrated in-store retail presence with 83.8% of year-to-date revenue share flowing through Lowe's, according to Grips Intelligence data covering January through August 2026. The brand's average product price stands at $7.30, though pricing has contracted 20.6% over the tracked period, reflecting broader market pressures. Most significantly, SHUR-LINE has experienced substantial revenue decline, dropping 47.2% since the beginning of the analysis window, with a particularly sharp 19.9% decline in the most recent month measured. Amazon represents only 16.2% of revenue share, underscoring the brand's reliance on traditional offline retail channels for customer acquisition and sales.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 47% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 21% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for SHUR-LINE on Lowe's.
REVENUE SHARE
Revenue distribution across tracked channels for SHUR-LINE.
BY REVENUE
SHUR-LINE sells 69% online and 31% offline. Online runs through 2 channels; offline through 1. Online share has moved from 61% in Apr to 58% in Aug.
Online
69%
31%
Offline
Online channels
69%
Offline channels
31%
BY REVIEW COUNT
Across 98K ratings on 2 channels, SHUR-LINE averages 4.0★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
4.0
/ 5
From 98K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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