GRIPS CUSTOMERS & RESEARCH PARTNERS
WEN maintained strong in-store market presence during H1 2026, with Amazon commanding 68.3% of revenue share, followed by Home Depot's 17.4% across online channels tracked from January-June 2026, according to Grips Intelligence. Average product pricing increased 5.1% year-over-year to $105.39, driven by higher-value dual-fuel and tri-fuel generator models, though overall revenue declined 6.0% during the period. The brand's product mix heavily weighted toward premium generators—with models ranging from $399 to $2,255—reflects positioning in the higher-end power equipment segment. Despite the revenue contraction, WEN's pricing resilience and dominant Amazon presence underscore the brand's competitive footing in the offline retail power tool category during the first half of 2026.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 6% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 5% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for WEN on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for WEN.
BY REVIEW COUNT
Across 2.71M ratings on 4 channels, WEN averages 4.5★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.5
/ 5
From 2.71M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$159.18
Price
$3.08M
Revenue
$798.00
Price
$2.84M
Revenue
$541.82
Price
$1.16M
Revenue
$922.33
Price
$1.08M
Revenue
$900.23
Price
$808K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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