GRIPS CUSTOMERS & RESEARCH PARTNERS
WEN, produced by privately held Guthy-Renker, maintains a strong in-store retail presence with an average product price of $101.64 across tracked channels during the January-August 2026 period. Amazon dominates the brand's revenue mix with a commanding 65.4% share, followed by Home Depot (17.3%), Lowe's (11.9%), and Menards (5.4%), according to Grips Intelligence data. Despite a modest 1.4% month-over-month revenue increase in the final tracked period, overall revenue declined 5.3% since the start of the analysis window. Average prices showed more resilience, rising 2.0% overall with a 5.1% increase in the latest month to $106.49, suggesting pricing power even amid softer demand trends.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 5% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 2% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for WEN on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for WEN.
BY REVENUE
WEN sells 94% online and 6% offline. Online runs through 3 channels; offline through 1.
Online
94%
6%
Offline
Online channels
94%
Offline channels
6%
BY REVIEW COUNT
Across 2.06M ratings on 4 channels, WEN averages 4.5★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.5
/ 5
From 2.06M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$798.00
Price
$2.77M
Revenue
$164.22
Price
$2.28M
Revenue
$647.00
Price
$747K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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