GRIPS CUSTOMERS & RESEARCH PARTNERS
Duro, a brand of Novolex Holdings LLC under Apollo Global Management Inc. (NYSE: APO), saw in-store revenue decline 40.0% overall during the first eight months of 2026, according to data from Grips Intelligence. The brand's retail presence is heavily concentrated on homedepot.com and menards.com, which together account for 88.1% of revenue share year-to-date, with Amazon representing a smaller 11.2% channel contribution. Average product pricing has contracted significantly, dropping 22.2% since the beginning of the tracking period, with prices averaging $128.44 in recent months. Most recent month-over-month data shows another substantial 28.6% revenue decline paired with a 6.9% decrease in average price, indicating ongoing pressure across both volume and pricing metrics.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 40% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 22% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Duro on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for Duro.
BY REVENUE
Duro sells 58% online and 42% offline. Online runs through 2 channels; offline through 1. Online share has moved from 61% in Apr to 83% in Aug.
Online
58%
42%
Offline
Online channels
58%
Offline channels
42%
BY REVIEW COUNT
Across 38K ratings on 3 channels, Duro averages 4.3★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
4.3
/ 5
From 38K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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