GRIPS CUSTOMERS & RESEARCH PARTNERS
Weed Warrior, manufactured by Shakespeare Company under Pure Fishing's private equity ownership, generated the vast majority of its in-store revenue through Ace Hardware, which captured 78.4% of sales from January to August 2026, according to Grips Intelligence data. The brand's average product price of $23.38 declined 4.9% over the eight-month period, with particularly steep drops in recent months. Online channels including Lowe's and Amazon represented only 21.6% of combined revenue share, positioning Weed Warrior as heavily dependent on traditional retail distribution. Pricing pressure appears evident, with average prices falling 6.0% in the final tracked month compared to the previous period, signaling potential competitive intensity in the category.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 9% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 5% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Weed Warrior on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Weed Warrior.
BY REVENUE
Weed Warrior sells 21% online and 79% offline. Online runs through 2 channels; offline through 1. Online share has moved from 15% in Apr to 12% in Aug.
Online
21%
79%
Offline
Online channels
21%
Offline channels
79%
BY REVIEW COUNT
Across 94K ratings on 3 channels, Weed Warrior averages 4.3★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.3
/ 5
From 94K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$32.99
Price
$145K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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