GRIPS CUSTOMERS & RESEARCH PARTNERS
WD, a brand of Western Digital Corporation (NASDAQ: WDC), generated an average product price of $229.25 across in-store channels during the first eight months of 2026, though pricing declined 7.8% over the period. Best Buy dominated WD's channel mix with 88.1% of revenue share, while Amazon captured the remaining 11.8%, according to data from Grips Intelligence covering January through August 2026. The brand's top-performing products ranged significantly in price, from the WD Easystore 5TB External Drive at $176.43 to the WD_BLACK SN850X 4TB at $532.88 across retail partners. Overall revenue experienced a notable 17.4% decline since the beginning of the tracked period, despite a modest 2.6% month-over-month recovery in the most recent reporting window. Price compression and channel concentration suggest WD faces intensifying competitive pressures in the storage category during 2026.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 17% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 8% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for WD on Best Buy.
REVENUE SHARE
Revenue distribution across tracked channels for WD.
BY REVENUE
WD sells 5% online and 95% offline. Online runs through 1 channel; offline through 1.
Online
5%
95%
Offline
Online channels
5%
Offline channels
95%
BY REVIEW COUNT
Across 360K ratings on 2 channels, WD averages 4.7★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.7
/ 5
From 360K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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