Crucial

Crucial Market Overview

I need to verify the parent company and stock ticker for Crucial before writing the overview.According to Grips Intelligence data spanning January 1 to June 30, 2026 across Best Buy, Newegg, and Amazon, Crucial—a brand owned by Micron Technology (NASDAQ: MU)—saw its in-store revenue decline sharply, dropping 76.6% over the tracked period. In December 2025, Micron announced its decision to exit the Crucial consumer business, and planned to continue Crucial consumer product shipments through the consumer channel until the end of fiscal Q2 in February 2026, which helps explain this steep decline. Grips Intelligence data shows Best Buy dominated the channel mix with a 55.7% revenue share, followed by Newegg at 33.1% and Amazon at 11.2%. Despite falling revenue, the average selling price climbed, reaching $328.66 in the most recent month—a 19.2% month-over-month increase and 31.9% higher over the full period—bringing the average product price to $232.55.