GRIPS CUSTOMERS & RESEARCH PARTNERS
Let me verify whether Prime-Line or its parent company is publicly traded.Prime-Line is owned by GreatStar Tools USA, part of the Great Star Group, which is a privately held company—so no ticker should be included. According to Grips Intelligence in-store data from January 1 to June 30, 2026 across Amazon, Home Depot, Menards, Ace Hardware, and Lowe's, Prime-Line saw overall revenue decline 6.7% during the period, with revenue dropping an additional 7.5% in the most recent month tracked. Amazon led Prime-Line's revenue mix at a 32.3% share, followed closely by homedepot.com at 28.6%, while lowes.com trailed the tracked retailers at just 6.6%. Even amid softening sales, the brand's average product price climbed 3.7% over the period to roughly $10.38. This combination of falling revenue and rising average price points to a pricing-driven shift rather than volume growth across Prime-Line's retail footprint.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 6% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 4% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for Prime-Line on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Prime-Line.
BY REVENUE
Prime-Line sells 68% online and 32% offline. Online runs through 3 channels; offline through 2. Online share has moved from 57% in Feb to 73% in Jun.
Online
68%
32%
Offline
Online channels
68%
Offline channels
32%
BY REVIEW COUNT
Across 3.42M ratings on 5 channels, Prime-Line averages 4.4★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.4
/ 5
From 3.42M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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