GRIPS CUSTOMERS & RESEARCH PARTNERS
Vitapur demonstrated strong in-store channel concentration during the first half of 2026, with Menards dominating 83.0% of retail revenue share according to data from Grips Intelligence (January-June 2026). Despite modest monthly revenue fluctuations, the brand achieved a solid 7.4% overall revenue growth trajectory across tracked channels. Average product pricing increased 5.6% year-over-year, reaching $96.26, signaling successful premium positioning in the competitive home goods market. The brand's performance was tracked across three major online retail partners, with secondary channels Home Depot and Lowe's accounting for 8.9% and 8.1% of revenue respectively.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 7% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 6% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for Vitapur on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for Vitapur.
BY REVENUE
Vitapur sells 17% online and 83% offline. Online runs through 2 channels; offline through 1.
Online
17%
83%
Offline
Online channels
17%
Offline channels
83%
BY REVIEW COUNT
Across 3.89K ratings on 3 channels, Vitapur averages 3.7★. Most reviews for the products are in the 4.0–4.2 range.
BRAND AVERAGE
3.7
/ 5
From 3.89K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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