GRIPS CUSTOMERS & RESEARCH PARTNERS
Vitapur, operated by private Slovenian company Ad Vita d.o.o., generated in-store revenue across three major home improvement retailers during the first eight months of 2026, with Menards.com commanding 79.7% of total channel share compared to Home Depot's 11.2% and Lowe's 9.1%. The brand's average product price point of $96.43 declined 1.8% over the analysis period, while pricing on individual units dropped 6.0% in the most recent month tracked. Revenue performance weakened significantly in recent months, falling 19.8% in the latest period and declining 16.9% since the start of the tracked timeframe, according to data from Grips Intelligence. Product offerings ranged from budget-friendly countertop coolers priced around $67 to premium whole-home water filtration systems exceeding $699, reflecting a diversified portfolio within the water treatment and cooling category.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 17% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 2% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Vitapur on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for Vitapur.
BY REVENUE
Vitapur sells 21% online and 79% offline. Online runs through 2 channels; offline through 1. Online share has moved from 12% in Apr to 21% in Aug.
Online
21%
79%
Offline
Online channels
21%
Offline channels
79%
BY REVIEW COUNT
Across 4.43K ratings on 3 channels, Vitapur averages 3.8★. Most reviews for the products are in the 4.0–4.2 range.
BRAND AVERAGE
3.8
/ 5
From 4.43K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$699.36
Price
$24K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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