Victrola

Victrola Market Overview

Let me verify whether Victrola or its parent company is publicly traded before finalizing this overview.Victrola is confirmed to be a private company, so I'll omit any ticker. According to Grips Intelligence in-store data tracked across Amazon, Best Buy, and homedepot.com from January 1 to June 30, 2026, Victrola's revenue grew 6.7% over the period while its average product price climbed 17.9% to reach $105.05 in its most recent month. Amazon dominated the brand's channel mix, capturing 91.2% of revenue share, far ahead of Best Buy at 5.3% and homedepot.com at 3.5%. The average product price across the brand's assortment stood at $98.80, reflecting a premium positioning in the turntable category. Grips Intelligence data further shows that pricing momentum accelerated recently, with the latest month's average price rising 13.4% versus the prior month even as revenue dipped a marginal 0.8%. Together, these figures point to a brand leaning into higher price points to drive top-line growth despite a slight near-term revenue softening.