Vaughan

Vaughan Market Overview

I need to verify whether Vaughan (or its parent company) is publicly traded before writing the overview.Vaughan is privately held—it was acquired in May 2024 by Marshalltown Hammer, a division of the Marshalltown Company, which is private. I'll omit any ticker. According to Grips Intelligence offline retail data spanning January 1 to June 30, 2026 and tracking Home Depot, Amazon, Ace Hardware, and Lowe's, Vaughan generated year-to-date revenue growth of 8.6% while carrying an average product price of $25.35, though monthly revenue dipped 9.6% versus the prior month in the April 1 to June 30 timeseries window; Home Depot dominated the channel mix at 67.7% of revenue, far ahead of Amazon's 17.8% and Ace Hardware's 12.5%, with Lowe's trailing at just 2.0%; average selling price climbed 5.3% year-to-date to reach $26.89, reflecting steady pricing strength across the in-store landscape; the brand's premium potential is anchored by high-ticket items like the Dalluge 16 oz. titanium hammer on Amazon at roughly $155.66, well above the assortment norm; overall, the Grips Intelligence data points to a Home Depot–reliant revenue base paired with rising average prices during the first half of 2026.