GRIPS CUSTOMERS & RESEARCH PARTNERS
Universal Security Instruments, owned by Feit Electric Company, Inc., generated nearly equal revenue shares across Amazon (51.7%) and Home Depot (48.1%) during the first eight months of 2026 according to data from Grips Intelligence, with in-store and online channels tracked from January through August. The brand's average product price stands at $66.60, though pricing declined 9.0% over the data period, reflecting significant competitive pressure in the market. Most notably, revenue dropped 39.9% since the beginning of the year, with particularly steep declines in recent months as average prices fell 34.4% in the most recent tracked period. The brand's portfolio spans smoke detectors, carbon monoxide alarms, and smart security devices, with Home Depot carrying premium offerings including smart locks priced at $696.00, while Amazon-exclusive models range from $56.24 to $75.60.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 51% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 8% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Universal Security Instruments on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Universal Security Instruments.
BY REVIEW COUNT
Across 15K ratings on 2 channels, Universal Security Instruments averages 4.3★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
4.3
/ 5
From 15K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$75.04
Price
$26K
Revenue
$48.64
Price
$18K
Revenue
$43.67
Price
$17K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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