Fanaway

Fanaway Market Overview

Fanaway, a brand of Beacon Lighting Group Limited (ASX: BLX), experienced significant headwinds during the second half of 2026, with in-store revenue declining 21.5% across the tracked period, according to Grips Intelligence data from January through August 2026. The brand maintains a diversified online retail presence, with Menards.com capturing 38.2% of revenue share, followed by Lowe's at 33.6% and Home Depot at 28.2%. Average product pricing dropped 20.5% year-over-year to $218.70, indicating increased promotional pressure across channels. Top-performing SKUs command premium price points, with select models at Lowe's reaching $724.81, suggesting a wide product range spanning value and premium segments. The sharp decline in both revenue and pricing power points to intensifying competition within the home improvement retail landscape.