GRIPS CUSTOMERS & RESEARCH PARTNERS
I need to verify the parent company and stock ticker for Formula 409 before writing the overview.Formula 409 is owned by The Clorox Company. Let me confirm the ticker.Formula 409's offline retail presence in the first half of 2026 was tracked by Grips Intelligence across Amazon, Ace Hardware, and Lowe's, with in-store data covering January 1 through June 30, 2026, and revealing an average product price of $9.80. Formula 409 is a brand owned by The Clorox Company (NYSE: CLX), a publicly traded consumer products company. According to Grips Intelligence, Amazon dominated distribution with a 61.7% revenue share, followed by acehardware.com at 20.6% and lowes.com at 16.9%. Revenue softened over the tracked period, declining 5.0% overall and 6.4% in the most recent month versus the prior month. Meanwhile, average pricing edged higher, rising 1.4% overall to reach roughly $10.20 in the latest month.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 5% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 1% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for Formula 409 on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Formula 409.
BY REVENUE
Formula 409 sells 64% online and 36% offline. Online runs through 2 channels; offline through 2.
Online
64%
36%
Offline
Online channels
64%
Offline channels
36%
BY REVIEW COUNT
Across 92K ratings on 3 channels, Formula 409 averages 4.7★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.7
/ 5
From 92K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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