GRIPS CUSTOMERS & RESEARCH PARTNERS
True Fine, a private company, has demonstrated solid in-store performance across major home improvement retailers, with data from Grips Intelligence covering January through August 2026. The brand maintains a strong presence split between Home Depot (61.2% revenue share) and Lowe's (38.8% revenue share), with an average product price of $90.09 across its offline channel portfolio. Recent momentum is evident, with revenue growth of 20.0% in the most recent month tracked and overall year-to-date growth of 7.4%, while average prices have increased 2.1% since the beginning of the period despite a slight 1.9% monthly dip. Top-performing products span outdoor wall sconces and chandeliers, with individual SKUs commanding prices ranging from $111 to $363, indicating a diversified price positioning strategy within its lighting category.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 7% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 2% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for True Fine on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for True Fine.
BY REVIEW COUNT
Across 13K ratings on 2 channels, True Fine averages 4.6★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.6
/ 5
From 13K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$111.11
Price
$64K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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