GRIPS CUSTOMERS & RESEARCH PARTNERS
I need to verify whether Milwaukee's parent company is publicly traded and confirm its stock ticker before writing the overview.According to Grips Intelligence, Milwaukee—whose parent company Techtronic Industries trades over-the-counter as an ADR (OTCQX: TTNDY)—saw its offline retail revenue dip 1.3% across the H1 2026 period (January 1 to June 30, 2026), tracked across Home Depot, Amazon, and Ace Hardware. Home Depot dominated the brand's in-store sales mix, commanding an 81.7% revenue share, while Amazon and Ace Hardware trailed at 9.7% and 8.1%, respectively. The average product price settled at $181.32, with pricing softening 2.5% over the period and dipping to $179.53 in the most recent month. Home Depot also anchored the premium end of the assortment, with top products including multi-pack REDLITHIUM FORGE battery packs and combo kits ranging from $449 to over $1,500. This concentration of revenue in a single channel signals a strong retail partnership but also underscores Milwaukee's reliance on Home Depot for its offline performance.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 1% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 2% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for Milwaukee on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Milwaukee.
BY REVENUE
Milwaukee sells 91% online and 9% offline. Online runs through 2 channels; offline through 3.
Online
91%
9%
Offline
Online channels
91%
Offline channels
9%
BY REVIEW COUNT
Across 50M ratings on 3 channels, Milwaukee averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 50M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$299.00
Price
$1.88M
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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