Bayou Classic

Bayou Classic Market Overview

Bayou Classic, owned by privately held Barbour International, Inc., generated revenue across four major online retail channels during the first eight months of 2026, according to data from Grips Intelligence. Ace Hardware led channel performance with a 38.5% revenue share, closely followed by Amazon at 35.5%, while in-store and online channels like Lowe's (21.8%) and Home Depot (4.3%) rounded out the distribution mix. The brand faced significant headwinds during the tracked period, with overall revenue declining 29.0% from the beginning to end of the data window, though average product prices increased 21.2% year-over-year, suggesting a shift toward higher-priced SKUs. Pricing variance across channels was notable, with the same products commanding different average prices depending on retailer—for example, the Aluminum Turkey Fryer Kit ranged from $180.30 on Lowe's to $209.99 on Ace Hardware. The recent three-month trend (June-August 2026) showed continued revenue pressure, dropping 29.9% month-over-month, despite prices climbing to an average of $104.34 at the end of August.