GRIPS CUSTOMERS & RESEARCH PARTNERS
According to data from Grips Intelligence covering January to June 2026, TRACER demonstrated significant in-store performance challenges with a 43.8% year-to-date revenue decline, driven primarily by a concentrated retail distribution where Home Depot accounts for 62.8% of revenue share. The brand maintained an average product price of $26.20 during this period, though pricing showed volatility with a 25.2% increase overall despite recent month-over-month softening. Amazon represents the only other tracked channel at 37.2% revenue share, indicating heavy reliance on two retail partners for offline distribution. The steep revenue contraction reflects either demand weakness or potential market share loss across tracked retail channels in the first half of 2026.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 44% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 25% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for TRACER on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for TRACER.
BY REVIEW COUNT
Across 122K ratings on 2 channels, TRACER averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 122K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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